SUMMARY

I am a design professional with extensive experience working for Ralph Lauren, PVH, G.H. Bass, Perry Ellis, Vineyard Vines, Tommy Hilfiger, Fossil and Southern Tide. Over the last 10+ years, I led creative teams, directed & defined brands and mentored upcoming designers. My expertise lies in men’s, women and children’s apparel and accessory design. Strengths of mine include global trend research, creating seasonal concepts, rigs and color stories. I embody strong leadership, communication and interpersonal skills. I am resourceful, decisive and able to multitask in a fast paced rapidly changing environment.

EMPLOYMENT

Southern Tide

CREATIVE DIRECTOR/2018-Present

Responsible for Men’s, Women’s, Children’s, accessories, print, color, concept, trend, sourcing and product development from concept to final production. Built effective relationships with Merchandising creating sku framework to design into making sure business goals are achieved. Work directly with Marketing on PR, photo shoots, catalog, e-commerce styling and pagination. Inspire, lead, direct and mentor designers, oversee fittings, fabric and product development. Create brand appropriate collaborations with like-minded brands and philanthropic organizations. Continually drive new ideas to enhance the brand, improve product and grow our market.

PAULROBERTMASSEY

FOUNDER/CREATIVE DIRECTOR / 2016-2018

Founder of PaulRobertMassey, an innovative and sustainable bow tie brand upcycling vintage garments. Analyzed global trends, products, market competition/SWOT and social responsibility research to identify men’s accessories opportunity in the current market. Created brand identity through iconic logo, innovative patterns, website design, social media and packaging. Responsible for: pattern design, fabric/trim sourcing, manufacturing, sales, photography, advertising/social media, distribution and accounting.

Accomplishments

  • Innovated vintage single-ended bow tie design in order to make upcycled sweaters into ties.
  • Red Carpet event: 2017 Grammy Awards.
  • Consistent Social Media growth through iconic logo/branding, SEO’s,  photography, styling and product placement.

Ralph Lauren

FREELANCE CONSULTANT / 2015-2016

Purple label haberdashery dress shirts and sport shirts. Polo liaison working exclusively with Italian and Japanese mills and factories regarding sourcing and fabric design. Research inspirational and historic vintage clothing to identify new designs and details. Anticipate and analyze competitors and market trends. Collaborate with tech and graphics. Translate seasonal concepts and rigs into new silhouette designs and shirt details to meet creative objectives and the merchandising needs of the business.

FOSSIL

CREATIVE DIRECTOR / 2010-2014   

Men’s Apparel and Accessories Creative Director. Creative leader driving trend development for design, pattern, graphics, color, materials, and key silhouettes. Develop designs from sketch and fit phase to production. Responsible for managing men’s apparel and accessories designers; knits, wovens, tops, bottoms, outerwear, bags, small leather goods, belts and wallets. Work and strategize with merchandising, sales team, sourcing, production and graphics to acquire all information, materials and designs needed to successfully create the final collection.

Accomplishments

  • Successfully launched first platform collection, which is now in its fifth year.
  • Developed strategic relationships with new factories in China and India.
  • Implemented new ideas that are now company wide procedures; WIP meetings, line planning, product development strategy with an 80% adoption rate.
 
Tommy Hilfiger, L.L. Bean, Haggar

FREELANCE DESIGN DIRECTOR & SR. DESIGNER / 2008-2010   

Direct creative concept, trend, merchandising and design in all Men’s and Women’s classifications; all woven, knit, sweater tops and bottoms. Design and direct into the specific needs of each client. Design for Tommy Hilfiger’s Flag and Tommy collection specializing in wovens. Direct L.L. Bean men’s and women’s “Signature” Collection. Haggar; Direct, design and develop new internal brands along with the woven and knit collections for five different private label collections.

Vineyard Vines

DESIGN DIRECTOR / 2005-2008     

Design Director of apparel and accessories. Direct and design all product classifications including trend and concepts for Men’s, Women’s, and Children’s apparel and accessories. Directly manage 13 team members in design, graphic design and technical design. Responsible for seasonal trend direction, color palate, fabric research, apparel designs, fittings and keeping teams on calendar. Travel overseas for trend research, fabric development, tech package handoff and sampling for all classifications. Present line to owners, sales team, merchandisers, retailers, public relations team, editors and press. Give direction to catalog, marketing and web site teams to keep the design integrity of the collections true from its original concepts for each season.

Accomplishments

  • Received the 2007 Best Accessories Award from DNR.
  • Increases in revenue from 25 Million in 2005 to more than 60 Million in 2007.
  • Steamboat Foundation Mentor and speaker sharing with scholars the values of integrity, work ethic, and risk-taking.
PAUL-R-MASSEY-LOGOS-PERRY
Perry Ellis

DESIGN DIRECTOR / 2004-2005  

Perry Ellis Collection Woven Design Director, responsible for the design process from color and trend conception to execution and production for all woven designs; shirts, pants, denim, suiting’s, outerwear, and swimwear. Manage team of designers and associate designers in order to execute design vision and brand identity. Work with sourcing team, merchandisers, internal sales team and store account executives in order to create trend appropriate apparel made with quality fabrics and trims at the most competitive price.

Accomplishments

  • Worked with Creative Director on runway fashion week looks.
  • Mentored designers in product merchandising design and product development.
  • Introduced fashion denim into the PE collection. 
PAUL-R-MASSEY-LOGOS-PVH PAUL-R-MASSEY-LOGOS_BASS
PVH – Phillips Van Heusen, G.H. BASS

SENIOR DESIGNER / 2000-2004      

Men’s Senior Designer, responsible for the design of all woven products; shirts, pants, shorts, swimwear, denim and outerwear. Start each season with global trips researching color, trend and new fabrications. Present concept consisting of rigs, trend, color, concept, initial sketches and designs to President, VP, merchants and buyers. Develop new qualities/materials, pitching blankets and developing washes and finishes. Manage fit sessions, create tech packs, approve lab dips/washes and mentor and train assistant designers.

Accomplishments

  • Awarded Chairman’s Star Award by Mark Webber “In recognition of extraordinary effort and creativity, above and beyond”
  • Promoted from Designer to Senior Designer
  • Collaborated with Marketing and Visual teams to style outfits for advertising and in store merchandising.
Ralph Lauren

DESIGNER / 1996-1999 

Men’s Woven shirt Designer. Work directly with Sr. V.P. of Woven Shirts on Purple Label, Blue Label, Collection, Sportsman, Polo Sport and Golf. Duties include seasonal research and organization of woven fabric designs and qualities. Presentation, display, layout and rigging of woven fabric qualities and designs for approval. Assist with Fittings. Responsible for maintaining and creating the Polo Woven Fabric Library.

EDUCATION

Monarch School of Design / Photoshop CAD and Woven Textile Design / 1997

San Diego State University / English & Communications / 1993-95

Brigham Young University / English & Communications / 1984-86 & 1990-93

REFERENCES

Available upon request